Istanbul Gender Museum
Kickstarting a digital presence for an inclusive and intersectional feminist museum
The Istanbul Gender Museum (IGM) is a digital, social impact-focused, inclusive, and intersectional feminist museum dedicated to starting conversations around gender through exhibitions, storytelling, and community engagement.
They wanted to expand their reach and build a digital space where their mission could thrive beyond physical boundaries.
What did we achieve?
We took a deep dive into IGM’s values, goals, and audience to develop:
💜 Social media strategy and management
💜 Content creation
💜 Public relations and event planning
💜 Ad management for key projects
These efforts led to:
💜 + 270.5% increase in audience reach within two months of starting
💜 and establishment of a strong digital foundation for IGM’s work.
How did we do it?
Through in-depth social listening — interviews, surveys, and audience analysis— we developed a strategy that balanced IGM’s organizational integrity with smart engagement tactics & tools, ensuring their message stayed powerful, uncompromised, and far-reaching.
IGM’s messaging is close to our hearts. From compelling social media content to exhibition highlights, we created narratives that captured attention and sparked meaningful conversations.
To amplify their impact, we launched targeted ad campaigns, ensuring key initiatives reached the right people at the right time.
Beyond digital, we facilitated partnerships, managed events, and optimized community logistics—helping IGM expand its rich and resilient community.