Fair Tourism Foundation
Developing an action-driven digital strategy to enhance Fair Tourism Foundation's engagement
The Fair Tourism Foundation is dedicated to promoting sustainable, community-based tourism that benefits local communities and the environment. To amplify their impact, they needed a clear, action-driven communication strategy that could be applied immediately.
What did we achieve?
We took a deep dive into Fair Tourism Foundation’s digital presence to create a resilient actionable roadmap for them. We conducted:
☀️ Interviews with the core team to understand internal goals and challenges.
☀️ Surveys with stakeholders to gather external perspectives.
☀️ Benchmark and trend analysis to compare best practices in the field.
☀️ Video content strategy development, offering ideas tailored for engagement
☀️ Action-based recommendations, ensuring the team could implement strategies right away.
How did we do it?
Understanding the landscape. We examined Fair Tourism’s existing content, audience behaviors, and industry trends to pinpoint opportunities for stronger engagement.
Focusing on video storytelling . We provided concrete video content ideas to enhance their digital presence, emphasizing compelling storytelling and audience connection.
Empowering the team. Our strategy deck highlighted the importance of team involvement, outlining how each member could contribute to content creation and engagement.
Delivering a roadmap.Instead of vague suggestions, we built a practical, step-by-step action plan that could be executed immediately, maximizing impact with available resources.